Thoughtful services for the elderly

• Elderly-friendly marketing materials
  In addition to providing exclusive products for the elderly to meet the requirements for their protection plans, our sales documents (DMs) adopt a font size that is easier to read and a colloquial language, so that older readers can fully understand the contents of our insurance services.
• “Splendid Life” website
  We developed the first elderly platform integrating resources for elderly people, including a library, convenience store, and health check station, to provide a variety of information on elderly care and elderly services, as well as games on dementia prevention and questionnaires to improve knowledge accessibility for the public and to meet the elderly care needs of society.
• Elderly service hotline
  We formed customer service teams that prioritize answering phone calls from elderly people. Our service personnel will talk slowly and provide simple explanations to questions regarding insurance policies. They also provide relevant information of “elderly value-added services” to help older people obtain the resources they need and kindly remind them of important matters to protect their rights and interests as policyholders.
• Safeguard Wellbeing for the Elderly
  To protect the health of the elderly and help family members of elderly patients in times of distress during caretaking, Cathay Life focuses on the four common age-related diseases including fractures, dementia, disability and cancer. We use vivid pictures to explain the practical health education information such as “causes of diseases,” “prevention and aftercare services,” and provide health care resources. Meanwhile, we also cooperate with partners from different industries to provide exclusive health care services for policyholders, including assistive devices, health consultation and home care.
• Cathay Health Care Professional Training Program
  In 2022, we launched the Cathay Health Care Professional Training Program in cooperation with Taipei Medical University, where we organized health care certification courses for qualified business colleagues who met specific conditions, so as to deepen their professional health care knowledges, including elderly health service, precision medicine, and disease management.

Focus story

• As of 2022, “Splendid Life” website registered approximately 1,220,000 page views, 750,000 of which included clicks to play the dementia prevention games
• As of 2022, there were a total of 2,880 participants in Safeguard Wellbeing for the Elderly
• As of 2022, total of 626 sales personnel received Cathay Health Care Professional Training Program